Many
beginners tend to underestimate the importance of building a strong
subscriber base for their blogs. A successful blog isn’t just well
written and well-presented content, its maintaining a dedicated and
passionate subscriber base who would read your content and spread it
across their own networks. Engaged readers provide long term and
reliable traffic to your blog.
While
there is no denying that building a loyal subscriber base can be a
tricky and long process, it can be done with dedication and hard work by
the bloggers. So those who do work on it need to do it right to make
sure their time is well utilized. Today we take a look at 5 Tips to
boost up your blog's subscriber base.
1. Give your readers a reason to subscribe
If
someone visits your blog and sees a “Subscribe” button there, he/she
should know exactly what they will get from subscribing to your blog.
For example, if your blog is about Internet Marketing, you should have a
text that says “covers all inbound marketing, SEO marketing and email
marketing”. Giving your readers an incentive to subscribe is a plus that
will push them to subscribe to your site. Everybody likes free stuff,
so will your readers. Offer them an exclusive ebook or something
relevant on a certain topic that was not covered in your posts in return
for subscribing to the blog.
2. Simpler is better
It’s
a basic rule of web design that your website should lead the user to
the desired action in less than three clicks. In this case, the
subscription process can be made as simple as one-click. Soon enough
you’ll figure out that there are many people out there who are
unfamiliar with the concept of RSS Feeds. Try explaining to them how it
works and how wonderful it is. Then, of course, there are readers who
simply don’t prefer RSS. In that case provide them with an alternative,
most commonly, an email subscription to your blog.
3. Produce Quality Content
While
it may be obvious, but no matter how great your marketing and
subscription strategies for your blogs are, your readers will never
return to you if they are not satisfied with the content. Try to find
peak traffic times for your blog and post on those times to touch the as
many readers as possible. If posting on those times is a problem for
you, schedule your posts to be published, schedule your posts to be
published on the specified timings. Write frequently and write well.
That is the key concept.
4. Leverage Social Proof
People
tend to follow the masses, its human nature. That remains true in case
of blogging. You can make use of this to make people subscribe to your
blog. While this scheme may not work particularly well for a newer blog,
it can work handsomely for a blog with a decent number of subscribers.
Display the number of subscribers your blog has next to the subscribe
button. Not only does this boost their confident in your blog, but also
pushes them to subscribe to a blog that is followed and trusted by many.
5. Use All Available Resources
Use
your existing blogs, website, social media profiles to convince
audience to subscribe to the blog. If you already have a subscriber base
elsewhere, you can easily convince them to subscribe to the blog since
they already enjoy your content. They might even recommend your RSS feed
to others. Add social media sharing buttons to the blog posts. If your
readers enjoyed a post, they can share it with their
Facebook/Twitter/LinkedIn networks and eventually some of them will end
up subscribing to your blog. Let the readers do some work too.
Although
there is a lot more you can do to help your blog gain more subscribers,
these tips pretty much form the gist of them. So what have you done to
increase the subscriber base of your blog
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