As
a blogger, you are constantly looking for more exposure. Writing guest
posts for blogs is a great way to gain online reputation among the
audience of your niche. However, with the Panda, Penguin and Hummingbird
updates from Google, publishers are far more careful and particular
about what they publish on their website. We recently posted on
how blog owners should deal with guest posts on their blogs, today we'll take a look at how writers can write effective guest posts that will never be rejected.
Even
though some publishers no longer accept guest posts, many still do, but
with a tougher acceptance criteria. So what really makes a guest post
great? Today we share with you 5 tips on how to write the perfect guest
post that never gets rejected.
1. Find the right publisher
Firstly,
as mentioned above, not all publishers accept guest posts. So you need
to be certain of their stance towards guest posts before working on it.
Secondly,
as tempting as it may be to submit your post directly to Mashable or
TechCrunch, it would be very difficult to get yourself published there
without building up your online reputation first. It would be like
expecting a promotion on your first day at work. So do aim at getting
published at these sites, but start with smaller sites with lower PR
where you have better chances of getting published.
2. Be creative and factual
If
you’re writing on a topic that has already been covered by hundreds of
blogs online, multiple times, you’re not giving your audience anything
interesting to read, nor are you giving the publishers a reason to
consider you. Be creative with your choice of posts. Even if you produce
low-quality content, don’t worry about it. It will gradually improve.
Keep
in mind that when you’re writing on a certain topic, do your research
and use facts for your argument. No one cares what your opinion is, they
are interested in the facts. Use expert quotes, charts and research to
build a sound argument for yourself that would convince the readers.
3. Know the Prerequisites for the Guest Post
Since
you are writing for someone else, you need to follow their rules and
regulations. Take a look at the blogs regulations to create content that
matches their requirements. Do give special attention to the link
exchange protocols they have established. You don’t want to give
yourself a bad name by violating them and end up getting your article
rejected as well. Add links that make sense at the location even a
twitter account or a link to your blog’s homepage would do, but not a
link to a random company page. It’s categorized as a bio.
4. Choose Trendy Topics
Know
what’s up in the blogosphere. Keep track of what’s popular among your
readers. Even if you are being creative with writing about something
that used to be popular quite a while back or has a short term lifetime,
you’re not helping yourself. Go for article that people read today and
will continue to read in the days to come. It’s the easiest way to
generate reliable long term traffic from a single blog post.
5. Follow your readers
A
good guest post always gathers comments from the readers. Follow them.
Take their feedback. Sometimes they can give your valuable input that
can eventually improve your writing and researching skills. Answer their
questions, for it strengthens the bond between you and your readers.
Interact with them and build a reputation for yourself among your target
audience.
If you follow these tips well enough, you can write
the perfect guest post that will never be rejected. However, these
skills come with time and practice, so if you’re a starter and had to
face rejection from publishers, learn from your mistakes and work better
the next time.
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